NYFW Recap: Mara Hoffman Spring 2016 & the Incoco Pop-Up Shop


As Spring/Summer 2016 season of Fashion Week kicked off earlier this month, we set out to New York City for two exciting events: our first Incoco Pop-Up Shop, and the Mara Hoffman Spring/Summer 2016 runway show!



This weekend we had our very first Incoco Pop-Up Shop in New York City! From 9/11 - 9/13, we took up residence at 312 Bowery and opened shop with special offers, sneak peeks of our upcoming Halloween and glitter collections, mani applications, and daily giveaways. We had a fantastic time meeting everyone who stopped by, and can't wait for our next pop-up shop!


Incoco was thrilled to be the nail sponsor for the Mara Hoffman Spring/Summer 2016 runway show. This season's collection is the designer's interpretation of Americana, inspired by Willie Nelson - a collection that featured prints with wheat and cloud patterns, pastel colored prints, and dreamy, star-studded dresses. We worked with the Mara Hoffman team to create a sweet, subtle pink and white star design inspired by the ethereal, star-studded dresses in the collection.


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